THATFAKEAGENCY
Process & Tools
January 7, 2025
6 min read
ThatFakeAgency Team

The 48-Hour Brand: How Small Teams Can Launch Big Ideas, Fast

Learn the exact process and tools (GPT-5, Imagen, Veo, Kling, Wan, MCP) that let small teams compete with enterprise agencies. From brand strategy to launch-ready assets in 48 hours.

48-Hour Brand Launch Process

While traditional agencies take 3-6 months to deliver a brand identity, I've perfected a 48-hour process that delivers enterprise-quality results using the newest generation of multimodal AI tools. Here's exactly how I do it—and how you can too.

This isn't about cutting corners. It's about using cutting-edge AI tools like Imagen, Veo, Kling, and Wan in the right sequence, with human strategy guiding every decision. The result? Better brands, faster delivery, and 90% cost savings.

The 48-Hour Brand Launch Process

1

Day 1 Morning: Brand Strategy & Foundation

Human Strategy (2 hours)

  • • Brand positioning workshop
  • • Target audience analysis
  • • Competitive landscape review
  • • Brand personality definition

AI Tools Used

  • GPT-5: Brand positioning, naming, messaging frameworks
  • Perplexity Pro: Real-time competitor & trend insights
  • Notion AI: Strategy docs & tone alignment
2

Day 1 Afternoon: Visual Identity Creation

Logo & Brand Elements (4 hours)

  • • Logo concept generation
  • • Color palette development
  • • Typography selection
  • • Brand pattern creation

AI Tools Used

  • Imagen 3: Logo exploration, realistic brand visuals
  • Wan: Advanced image generation for mockups & campaigns
  • Figma AI: Automated style guide & responsive layouts
  • Adobe Firefly 3: Touch-ups, refinement, consistency checks
3

Day 2 Morning: Content & Assets

Marketing Assets (3 hours)

  • • Social media templates
  • • Website mockups
  • • Business card designs
  • • Email signature templates

AI Tools Used

  • Figma AI + Framer AI: Responsive web prototypes
  • Canva Magic Studio: Batch content generation
  • MCP (Model Context Protocol): Workflow automation, asset syncing
4

Day 2 Afternoon: Video & Motion

Video Content (3 hours)

  • • Brand intro video
  • • Social media clips
  • • Logo animations
  • • Product demos

AI Tools Used

  • Veo: Cinematic brand films with text-to-video precision
  • Kling: Hyper-real motion scenes & storytelling
  • Runway Gen-3: Editing, audio sync, and finishing
  • Imagen Video: Visual consistency across frames

The Complete AI Tool Stack

Strategy & Content

  • GPT-5: Brand strategy, research, messaging
  • Perplexity Pro: Real-time competitor & trend insights
  • Notion AI: Strategy docs & tone alignment

Design & Visuals

  • Imagen 3: Logo exploration, realistic brand visuals
  • Wan: Advanced image generation for mockups & campaigns
  • Adobe Firefly 3: Touch-ups, refinement, consistency checks
  • Figma AI: Design systems & prototypes

Video & Motion

  • Veo: Cinematic brand films with text-to-video precision
  • Kling: Hyper-real motion scenes & storytelling
  • Runway Gen-3: Editing, audio sync, and finishing
  • Imagen Video: Visual consistency across frames

Production & Delivery

  • Canva Magic Studio: Batch content generation
  • Framer AI: Responsive web prototypes
  • MCP (Model Context Protocol): Workflow automation, asset syncing

What You Get in 48 Hours

Complete Brand Package

Brand Identity

  • • Primary & secondary logo variations
  • • Complete color palette with hex codes
  • • Typography system & font recommendations
  • • Brand guidelines document (PDF)
  • • Logo files in all formats (PNG, SVG, AI, EPS)

Marketing Assets

  • • Social media templates (Instagram, LinkedIn, etc.)
  • • Website mockups & wireframes
  • • Business card & letterhead designs
  • • Email signature templates
  • • Brand intro video (30-60 seconds)

All assets are delivered in multiple formats, with full source files, and you own everything. No licensing fees, no restrictions, no hidden costs.

The Cost Comparison

Traditional Agency

$25,000+
  • • 3-6 month timeline
  • • Limited revisions
  • • You don't own assets
  • • Hidden fees

AI + Human Hybrid

$1,650
  • • 48-hour delivery
  • • Unlimited revisions
  • • 100% ownership
  • • Transparent pricing

DIY with AI Tools

$500+
  • • 2-4 week timeline
  • • Steep learning curve
  • • Inconsistent results
  • • Tool subscription costs

Ready to Launch Your Brand in 48 Hours?

Join 200+ startups who chose speed, quality, and ownership over traditional agency delays and costs.

The Bottom Line

The 48-hour brand launch isn't just possible—it's the future. With next-gen AI tools like Imagen, Veo, Kling, and Wan, combined with human strategy and proven process, small teams can now compete with enterprise agencies while delivering better results in a fraction of the time and cost.