THATFAKEAGENCY
Case Study • Cost Savings

How ConsultPro Saved $68,000 in Year One While Getting Better Results

A B2B consulting firm was spending $8,000/month with a traditional agency. They switched to us and saved $68k annually while getting faster delivery and full asset ownership.

$68k

Saved in year 1

70%

Cost reduction

10x

Faster delivery

100%

Asset ownership

The Situation

ConsultPro is a B2B management consulting firm with 12 consultants and $4M annual revenue. They'd been working with a traditional boutique agency for 18 months, paying $8,000/month retainer.

What They Were Paying For:

Monthly Retainer ($8k/mo):

  • • 2 blog posts/month
  • • 1 case study/quarter
  • • Social media graphics (10/mo)
  • • Email templates (5/mo)
  • • "Strategic guidance"

Extra Charges (avg $2k/mo):

  • • Rush fees: $500-1,000
  • • Revision rounds: $300-500
  • • "Out of scope" work: $500-1,500
  • • Total: ~$10k/month actual

The Breaking Points:

  • • Blog posts took 3-4 weeks to deliver (meant for that month)
  • • Every "small change" became a scope discussion and extra fee
  • • Didn't own their case study templates—had to license them
  • • Account manager was a barrier, not a bridge
  • • Paying $120k/year but felt like they were getting $40k of value

The Switch

What They Get Now (Growth Plan: $3,850/mo)

Included Every Month:

  • 4 blog posts (vs 2)
  • 1 case study/month (vs 1/quarter)
  • 20 social graphics (vs 10)
  • Unlimited email templates
  • Website updates as needed

The Difference:

  • Unlimited revisions (no fees)
  • 24-48h delivery (not weeks)
  • Own all assets (100%)
  • Direct designer access
  • Pause anytime

The Numbers

Previous Agency (Annual)

Retainer ($8k × 12)$96,000
Extra fees (avg)$24,000
Asset licensing$4,800
Total:$124,800

What they got:

  • • 24 blog posts/year
  • • 4 case studies/year
  • • 120 social graphics/year
  • • Slow delivery (3-4 weeks)
  • • No asset ownership
Save $68,000/year

ThatFakeAgency (Annual)

Growth plan ($3,850 × 12)$46,200
Extra fees$0
Asset licensing$0
Total:$46,200

What they get:

  • • 48 blog posts/year (2x more)
  • • 12 case studies/year (3x more)
  • • 240 social graphics/year (2x more)
  • • Fast delivery (24-48 hours)
  • • 100% asset ownership

$78,600

Total Savings (first year)

$68k cost savings + $10.6k value of additional work

Beyond Cost Savings

10x Faster Delivery

Blog posts that took 3-4 weeks now take 2-3 days. Case studies that took a month now take a week. This speed let them publish 2x more content, improving SEO and lead generation.

Full Asset Ownership

They now own all their case study templates, brand assets, and content. If they switch providers, they keep everything. No buyback fees, no licensing restrictions.

Better Communication

Direct access to designers means faster feedback cycles and fewer misunderstandings. No more playing telephone through account managers.

Predictable Costs

No more surprise invoices or scope discussions. Budget is fixed, known, and controllable. Pause during slow months, resume when needed.

Client Testimonial

"We were paying $120k/year to our agency and getting mediocre results with slow turnarounds. Switching to ThatFakeAgency saved us $68k annually while doubling our content output. The quality is better, delivery is 10x faster, and we own everything. Wish we'd made the switch sooner."

— Jennifer Kim, Partner & CMO, ConsultPro

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