THATFAKEAGENCY
Case Study • E-Commerce

How GreenHome Rebranded in 48 Hours and Increased Revenue 180% in Q1

A struggling eco-friendly home goods store needed an emergency rebrand before Black Friday. We delivered new brand identity, product photos, and Shopify redesign in 48 hours.

48hrs

Complete rebrand

180%

Revenue increase

23%

Conversion boost

3.2x

ROAS on ads

The Challenge

GreenHome Products sold sustainable home goods on Shopify. They had decent products and growing demand for eco-friendly alternatives, but their brand looked cheap and their store design was hurting conversions.

The Problem:

  • • 1.2% conversion rate (industry average: 2.5-3%)
  • • Product photos were inconsistent and low-quality
  • • Brand looked "cheap" despite premium eco-friendly positioning
  • • Black Friday/Cyber Monday (BFCM) was 3 weeks away
  • • Had $15k ad budget but knew current store wouldn't convert

The Solution

Hour 0-12: Brand Identity + Product Photography

Developed a premium eco-friendly brand identity that matched their values but elevated perception. Used AI-enhanced photography to create consistent, professional product shots from their existing photos.

Brand Identity:

  • • New logo + earthy color palette
  • • Typography system
  • • Brand photography style guide
  • • Product packaging mockups

Product Photos:

  • • 48 hero product shots (AI-enhanced)
  • • 24 lifestyle images
  • • Consistent lighting + backgrounds
  • • Amazon-ready specs

Hour 12-36: Shopify Store Redesign

Completely redesigned their Shopify store with a premium feel. Optimized product pages for conversion, improved mobile experience, and created trust signals throughout.

New homepage with social proof and sustainability messaging
Optimized product page template (larger images, clearer CTAs)
Improved checkout flow (removed 3 friction points)
Mobile-first design (70% of their traffic was mobile)

Hour 36-48: Marketing Assets + BFCM Prep

Created ad creatives, email templates, and social media assets for their Black Friday campaign. All designed to match the new premium brand identity.

15

Facebook/Instagram ad variants

5

Email campaign templates

20

Social media graphics

The Results

Black Friday Weekend

$87,400

Revenue (vs $31,200 previous BFCM)

180% increase year-over-year

3.4%

Conversion rate (was 1.2%)

183% conversion improvement

Q1 Performance

$284k

Total revenue (vs $102k prev Q1)

178% increase

3.2x

ROAS on Facebook ads

From 1.8x to 3.2x

Client Testimonial

"We were three weeks from Black Friday and our store looked terrible. I knew we'd waste our $15k ad budget if we didn't fix it fast. ThatFakeAgency rebranded us in 48 hours—new logo, pro product photos, complete store redesign, ad creatives. We did $87k that weekend vs $31k the year before. Best investment we ever made."

— Marcus Rodriguez, Founder, GreenHome Products

What Made This Work

1. AI-Enhanced Product Photography

Instead of expensive product photoshoots ($5-10k), we used AI to enhance their existing photos. Consistent backgrounds, professional lighting, and lifestyle scenes—all generated in hours, not days.

2. Premium Positioning, Not Just Pretty Design

The rebrand wasn't cosmetic—it repositioned them from "cheap eco products" to "premium sustainable living." This justified higher prices and attracted better customers. AOV increased from $47 to $68.

3. Conversion Optimization, Not Just Aesthetics

Every design decision was based on e-commerce best practices: larger product images, clearer CTAs, trust badges, streamlined checkout. The 23% conversion increase came from strategy, not just style.

4. Timing Saved Their BFCM

Traditional agencies would've taken 8-12 weeks. They had 3 weeks. We delivered in 2 days, giving them time to test ads and optimize. Speed wasn't just convenient—it saved their biggest revenue opportunity.

Need to Rebrand Before Your Peak Season?

Don't let poor branding kill your biggest sales opportunity. We've helped 40+ e-commerce brands rebrand before BFCM, Q4, and other peak seasons.