A pre-seed AI startup needed to launch before their Series A pitch deadline. We delivered a complete brand + website in 7 days. They raised $2M at a $15M valuation.
Brand to launch
Trial conversion
Raised in 3 weeks
Lower CAC
TechFlow AI had built an innovative AI-powered workflow automation tool for developers. They had working code, early traction with 50 beta users, and interest from top VCs. But they had a problem:
The Deadline:
Their lead Series A investor wanted to see the product live at a demo day in 10 days. TechFlow had no brand identity, no website, and no marketing materials.
Traditional agencies quoted $35,000 and 12 weeks. Design Pickle and DesignJoy couldn't handle full website development. Freelancers on Upwork wanted 4-6 weeks minimum.
Kicked off with a 90-minute strategy session. Used AI (GPT-5 + Imagen) to generate 15 logo concepts based on positioning. Client selected direction, we refined for 12 hours.
Deliverable: Logo (5 variations), color system, typography, brand guidelines (22 pages)
Designed and built a 5-page website (Home, Product, Pricing, Docs, About). Used Next.js for speed, integrated with their beta signup flow, added analytics and GTM.
Deliverable: Fully responsive website, CMS for blog, API docs template, email capture
Created pitch deck template, product demo video, social media assets, and email announcement template. Launched on Product Hunt with coordinated assets.
Deliverable: Pitch deck (18 slides), 90-sec demo video, 15 social posts, email templates
Product Hunt Launch
#3 Product of the Day, 890 upvotes
Demo Day Success
Presented to 15 VCs, 8 follow-up meetings
Beta Signups
1,240 signups in week 1 (from 50 beta users)
$2M Series A Raised
$15M valuation, led by prominent VC
2.4x Trial Conversion
From 8% to 19.2% free-to-paid conversion
47% Lower CAC
Professional brand = better conversion
"We had 10 days to go from nothing to launch-ready. ThatFakeAgency delivered a complete brand and website in 7 days. Three weeks later, we closed our Series A. The professional brand identity gave us credibility with VCs and helped us stand out. Worth every penny—and we saved $30k vs traditional agencies."
— Sarah Chen, Co-founder & CEO, TechFlow AI
VCs judge books by covers. A professional brand signals that you're serious, organized, and ready to scale. TechFlow's polished presentation helped them stand out among 200+ pitches.
We used AI for rapid iteration (15 logo concepts in 2 hours) but humans for strategy and refinement. This combination let us deliver agency quality in startup timelines.
TechFlow owns all their brand assets. As they scale, they can work with any designer/agency without licensing restrictions or buyback fees.
Professional branding isn't just pretty—it converts. TechFlow's trial-to-paid rate jumped 140% after launch because the brand communicated trust and quality.
We've helped 15+ startups launch professional brands before Series A/B announcements. Average timeline: 5-10 days. Average fundraise: $1.8M.